Driving Measurable Change–
Institutional transformations
UMBC: Interim Leadership & Brand Revitalization
Shore-up infrastructure and creative messaging during a critical leadership transition.
Willamette University: Enrollment Growth
Reversing enrollment declines through targeted creative messaging and a fundamental shift in brand positioning.
Bemidji State: Brand Identity & Digital Modernization
Leading communications through a critical interim period while overseeing a brand revitalization strategy.
Southwestern: Operational Centralization
Transformed a decentralized environment into a unified marketing powerhouse, centralizing resources to ensure a consistent, digital-first brand voice. National CASE award winner for innovative website design and creative content.
Portland State: Alumni Website & Digital Engagement
Architected and launched a centralized alumni web platform to foster lifelong institutional affinity. Focused on seamless user experience, interactive creative, and scalable architecture to support a global network of graduates.
OHSU Foundation: Alumni Member Acquisition
Expand the university’s donor base through a targeted membership campaign. Developed high-impact creative and digital touchpoints to convert alumni into active, lifelong donors.